The InvestmentsBooked blog
Plain-spoken posts for UK independent financial advisers on pension leads, booked appointments, lead costs and winning more retirement clients.
Latest articles
Lead Generation for Financial Advisers: 9 Channels Costed
Nine UK client-acquisition channels for IFAs, from referrals to pre-booked appointments, ranked by cost per new client with 2026 figures and a calculator.
Read the guide →Lead Generation for Financial Advisers: 9 Channels Costed
Nine UK client-acquisition channels for IFAs, from referrals to pre-booked appointments, ranked by cost per new client with 2026 figures and a calculator.
18 Lead Generation Companies for Financial Services (UK)
Eighteen UK pension and IFA lead sellers compared on published price, model, pot floor, exclusivity, no-show policy and FCA status, checked 27 September 2026.
Exclusive vs Shared Financial Adviser Leads (UK 2026)
Shared leads, exclusive leads, directory enquiries and pay-per-show meetings compared per attended meeting, with Bark's five-adviser maths and what Unbiased's exclusivity covers.
How Much Do Financial Adviser Leads Cost? (UK 2026)
Every published UK price for adviser and pension leads, from £15 enquiries to booked appointments, converted into cost per attended meeting and cost per new client.
Pay Per Appointment vs Leads for Financial Advisers
Speed-to-lead maths, the cost of chasing, and why booked and attended appointments are different products. How UK advisers can compare leads and appointments fairly.
Pension inheritance tax 2027: what it means for advisers
Most unused pensions enter the estate for IHT from 6 April 2027. The law precisely, who pays, which clients are calling, and whether your firm has the capacity for the review work.
Financial adviser salary UK (2026): what advisers earn
What UK financial advisers earn in 2026: ONS and job-board salaries, employed vs self-employed vs network pay, wealth manager pay, what one client is worth, and an earnings calculator.
IFA business for sale: 2026 valuations and multiples
What an IFA business or client bank sells for in 2026: recurring income and EBITDA multiples from UK deal data, what one client is worth, how sales are paid, and a buy-or-build calculator.
How to get clients as a financial adviser (UK 2026)
Where UK advisers' new clients come from in 2026 (referrals down to 56%), the PECR and financial-promotion rules on your own marketing, which sources to feed and a 90-day plan.
Fair value assessment: Consumer Duty and buying leads
What Consumer Duty's price and value rules mean when you buy leads or appointments: an introducer due-diligence checklist, target-market evidence, vulnerable customers and which fee models hold up.
Pension lead red flags: 10 warning signs for advisers
Ten red flags in a pension lead source, from unsolicited calls and adverts presenting advice as free to unnamed recipient firms and outcome-linked fees, each with the FCA or ICO rule behind it.
Pension transfer leads: why we exclude DB transfers
Why InvestmentsBooked doesn't book people looking to transfer out of a final salary scheme: the DB advice and introducer payment rules, PI and ombudsman risk, British Steel, and the opt-in available by arrangement to firms with verified pension transfer permission.
Financial Adviser Marketing: A UK Playbook with Budgets
What UK advice firms spend on marketing, where new clients come from now, a budget method by firm size, every channel compared, and the FCA rules for your own ads and posts.
SEO for Financial Advisers: UK Costs, Data and Timelines
An honest cost-against-yield look at SEO for one-to-five adviser firms, with UK search volumes for 24 towns, who ranks today, Google Business Profile, reviews and AI Overviews.
Average Financial Adviser Fees in the UK (2026 Benchmarks)
What UK advice firms charge in 2026: 0.83% ongoing, a reported £1,949 minimum initial fee, fixed, hourly and tiered models, the FCA's value expectations, and a calculator for what a new client is worth.
Paraplanner salary UK (2026): pay by level and region
Paraplanner pay in 2026 from trainee to Chartered, London vs the regions, what a paraplanner costs a firm, in-house vs outsourced cost per report, and how many extra clients a team can absorb.
Cashflow Modelling Software for UK Advisers (2026 Prices)
Voyant, FE CashCalc, Timeline, Truth, Dynamic Planner and the cashflow tools inside intelliflo and Xplan, with published 2026 prices, the FCA's retirement income expectations and how to choose.
Best Financial Adviser CRM and Back Office Software (UK)
intelliflo office, Plannr, CURO, Iress Xplan, Salesforce and smaller UK options compared: published 2026 prices, fit by firm size, and how new appointments get into each system.
Financial Adviser First Meeting: Script, Fees and Follow-Up
How to turn a booked pension appointment into a client: the pre-read, a first-10-minutes script, explaining fees in pounds, objection handling and a follow-up cadence.
How to Reduce No-Shows: A Playbook for Financial Advisers
Reminder timings, what the ICO counts as a service message, the pre-meeting pack, confirmation calls from your own firm, and a no-show cost calculator.
Appointment Setting for Financial Advisers: Costs and Rules
In-house setter vs outsourced agency vs pre-booked appointments: what each costs, who carries the no-show risk, and the PECR 21B rule on pension calls.
How to become a financial adviser in the UK (2026)
The Level 4 diplomas (DipPFS, DipFA, CISI) with costs and timelines, the SPS and CPD, academy, paraplanning and apprenticeship routes, Chartered status, and how new advisers build a client bank.
Bark Leads for Financial Advisers: Costs, Maths and Reviews
How Bark credits work, why up to five advisers get each request, the cost per client once you do the maths, what reviews say, and who Bark suits.
Financial Adviser Google Ads: What UK Clicks Cost (2026)
Original UK cost-per-click data for 41 adviser keywords (pulled 27 Sep 2026), Google's FCA verification rule, realistic budgets and the maths from click to signed client.
Financial Adviser Client Acquisition Cost (UK 2026)
What to count in client acquisition cost, what each UK channel costs per new client, and how long initial and ongoing fees take to pay it back. Calculator included.
IFA referrals: how to build an introducer network (UK)
Referrals fell from 67% to 56% of advisers' new business in a year. How to get more from clients, accountants and solicitors, the COBS 2.3A, ICAEW and SRA rules on referral payments, and scripts to adapt.
How many clients should a financial adviser have? (UK)
How many clients a UK financial adviser has and should have: FCA, NextWealth and Dynamic Planner benchmarks, the hours behind each client, new clients needed to replace attrition, the 80/20 rule and a calculator.
HNW clients: how to attract high net worth clients (UK)
What high net worth means in pension terms (£1m+, the £1,073,100 LSDBA), why wealthy savers want advice before April 2027, where they look, minimums, proposition design and the trust signals that win them.
IFA networks UK: fees, splits and the 2026 league table
The 17 largest UK wealth networks by AR firms at July 2026, who owns them, published retention and monthly fees, which supply leads, and when going directly authorised works out cheaper.
Pensions dashboards: what advisers should prepare for
Schemes must connect by 31 October 2026, but the public MoneyHelper dashboard isn't expected until 2027/28. What's confirmed, when found pots might reach your diary, and what to prepare now.
Targeted support: what the FCA regime means for IFAs
Targeted support went live on 6 April 2026. What the FCA rules allow, who offers it so far, which savers will move on to full advice, and whether IFAs should offer it, partner or wait.